2018 Style Collective Conference Recap

Last weekend, I attended a conference put on by Style Collective founder and CEO, Annie Spano, and her team. Style Collective is a membership community for female influencers to connect, grow, and learn how to be successful bloggers and entrepreneurs. I came across Annie on a free Instagram workshop, where she was telling a little bit about her story and promoting what SC had to offer. It didn't take me long after Annie's class to decide to join. Style Collective provides so many resources and educational tools to bloggers starting out, or already established. So I decided...why not? It's worth the investment to see what it's all about. And YERP - worth it. I entered into a community of bloggers with a dream, much like myself. Cue several months of diving into the content and materials of SC, but feeling a bit overwhelmed by the load and how to navigate through it with my work schedule and personal life. Cue SC Conference.

I toyed with the idea of going to the conference for a while, since I didn't know anyone, beyond connecting on SC's platforms, I wasn't sure - but going-and-doing adventures (somewhat) spontaneously alone seems to be a pattern of mine in life, i.e. a decade of summers at camp, going to an out of state college, moving to Colorado to work on a ranch, staying in Colorado to #"adult". So...it kind of got me excited to think about this since there's been a gap since I've done something like this. I bought the non-refundable conference ticket one night before anything else, so at that point, I was in.

Shop my Sheer Ruffle Long Top (40% off!) Here.

Shop my Sheer Ruffle Long Top (40% off!) Here.

Shop My Tall Suede Boots (50% off!) Here.

Shop My Tall Suede Boots (50% off!) Here.


I arrived around midnight Friday evening and flew back out Sunday evening, a quick trip, but so very worth every penny and minute spent. You know how "It's all in the details," is a common caption or phrase right now with the rise of creatives? Well SHOOT - it was all in the details for this conference. Thanks to Annie's team of boss babes, from the sponsors to SC's team members to the ones behind the details, everything from the location, to the set, to the color theme, to the cards on the tables, to the food, were pristine. Take a look:


#BossBabes Behind the Scenes: Annie Spano - Founder + CEO of Style Collective // Jasmine Elaine - Videographer // Sara Coffin - Photographer // Lauren & McKinley - Event Planning + Floral Design // Sonja Inreiter - Graphic Designer // Annah Todd - Social Media // Savannah Patrone - SC Team Member // Catherine Marchetta - SC Sister + Annie's Sister

It was weekend full of networking, connection, planning, learning, and inspiration. We started each day with lots of coffee and speed networking in our adorable coffee mugs (that I've used every day since...) with Larry's Coffee (Or other fun bevvies like coldbrew coffee from Slingshot or Suja juices).

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Next, we were able to hear from influencers and brands about best practices and tips, with a panel at the beginning of each day. We spent both afternoons in workshops learning about building our brand, planning out content, different avenues by which to pitch ourselves, and even different avenues of how to influence, like podcasting:


Our Phenomenal Panel & Workshop Teachers: Influencer Panel: KeKe O - @StyleYourSelfie // Holly Boyd - @MakeTodayAHollyDay // Courtney Inkpen - @CourteInk // AdrinaRose - @adrinarose || Brand Panel: Angel Bailey - @BeamCollective // Sarah-Butler McKinney - @KendraScott // Jordan Blackwood - @KendraScott || Workshop Teachers: Annie Spano (Branding + Pitching + Podcasting) // Jessie Undorfer (Content Planning) // Amanda Berlin (Pitching) // Courtney Bentley (Podcasting)

As a sendoff before we parted ways Sunday afternoon, Annie took us on a trolley tour of Raleigh via The Great Raleigh Trolley, complete with stops at my soul store, Gypsy Jule, and a rooftop reception at Form + Function overlooking Raleigh with services by Drink About It Raleigh.


Regardless of where any of us are in our journey, networking seemed to be the universal takeaway. I know for myself, there was so much depth and information for me take out of it, especially for how far along I am into this. For those that may be more established and organized, they may have taken away completely different things, but after talking with several other women, spending the time with others and getting to connect about a shared vision and passion was the most impactful part. There were so many "What? Me too!!!" moments. I was even on the same flight with two girls from Denver to Raleigh and didn't know it!


My 3 Biggest Take Aways:

My biggest obstacle is myself - "Get over myself" - literally - ha!

Supporting one another is so much better and more worth it than going about it alone

Declutter and plan well for the creativity to flow

I would be remiss if I didn't give y'all some of the details on our swag bags full of awesome loot we received.

Click on each photo to learn more + purchase these fantastic products:

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Additional Incredible Sponsors: Thimble Press - Notecards // Dunkin Donuts // Zim Zoom Photo Booth // Southern Sugar Bakery Cookies - Branded Cookies

You may have also seen me post about these two items below - the Mon Amie watch we received, and the Natalie signature candle - Check them out - I'm obsessed!


Mon Amie Novelty Health Blush Leather Watch and Bracelet Set

With your purchase, you’ll also be making an impact by providing prenatal care for one woman. (Mon Amie, 2018)

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NATALIE Scented Candle

Hand-crafted in small batches, Natalie Fragrance features pure distilled essential oils and all natural ingredients...The heart of the fragrance highlights signature gardenia wrapped with orange flower, narcissus, jasmine and hyacinth leading to harmonies of fresh vanilla, soft woods and skin musk. This richly-scented candle features a 60-hour burn time and will immerse the senses, transforming any living or working space into a sanctuary of Natalie’s legendary gardenia allure (Natalie Fragrance, 2018).


Annie has a dream, and she's literally making it happen. Watching that happen - watching someone go full force at something FEARLESSLY - nothing short of total and complete girl boss INSPO. 

Click to learn more about this community I am loving, or to even join yourself!